The OOO Edit
The 4Cs, Ranked by How Much They Actually Change What You See
The 4Cs are taught as if all four matter equally. They do not. A ranking...
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Type IIa Diamonds: What the Term Means and When It Matters
Type IIa sounds like a grade. It is not. It is a classification of chemical...
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What You Are Actually Paying For When You Buy a Diamond
The diamond is often the smallest part of the bill. A breakdown of where the...
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How to Judge a Hong Kong Diamond Brand (Including This One)
Every jeweller in Hong Kong says the same six things. A practical test for telling...
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How to Buy Diamond Studs: The Complete Guide
Diamond studs are the most bought and least understood piece of jewellery there is. What...
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Buying Diamonds Online Without Getting Burned
You cannot hold it, tilt it, or see it in daylight. So what do you...
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How to Read an IGI Report: The Four Lines That Actually Matter
An IGI report has about thirty data points on it and most people only read...
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How to Buy Diamond Jewellery as a Gift Without Guessing
Buying diamonds for someone else is mostly an exercise in managing your own uncertainty. What...
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Lab-Grown vs Mined Diamonds: The Honest Comparison
A lab-grown diamond is a real diamond, chemically and optically identical to a mined one....
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The Case for Wearing Your Diamonds Every Single Day
Most fine jewellery is worn a handful of times a year and spends the rest...
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